San Diego, CA
Authentic fan experience to promote Hey Arnold! The Jungle Movie at San Diego Comic-Con. A custom truck recreated Helga’s basement and featured exclusive content. Filmed special segments with creator Craig Bartlett, SyFy, and Nickelodeon team. (6) Street teams of costumed Helga’s distributing collateral amplified buzz. Prior to Comic-Con, text call to action flyers were wild posted throughout (5) cities across the country. Achieved 9,150+ direct engagements, over 183,000 impressions in market, and 1,541 hashtag posts on Instagram alone.