Dallas, TX
Production build of Tetra Pak booth at EarthX conference. Experience was designed around the (5) stages of the Tetra Pak carton life-cycle & each featured a visual representation/activity with information placards. In the center of the footprint a custom mat showcased the life-cycle illustration, complete with a 5ft tall 3D prop recreation of a Tetra Pak carton. Also produced graphic backwalls and sidewalls to demarcate the space.
Partnered with Golin.
Event attracted over 100,000 attendees